John’s Polar Adventures

Today we heard an amazing lecture from Soli Townsend who is a professional climate change communicator. She makes a living running a company that creates advertising and marketing material from clients as far apart as Greenpeace and Shell. She gave us some great tips on strengthening and tailoring messages for different audiences. Later in the day we had more time with her as we worked on creating our united vision as a group. Although we all head back to our home countries soon, we still would like to create a universal message that we would like to relay through whatever venues we may have at home.

As part of the trip, WWF-US is creating a video for promotional use and today we all had our one-on-one interviews. They will be using this footage, along with footage from the rest of the trip, to show people why people like us care about climate change and its effects.

We also took another great hike today (part of which was on top of a glacier!). It was the steepest hike so far and was really fun to go down, as we were able to slide for part of it. The day ended with a surprise by the crew as they treated us to a great BBQ on top of the deck.

Tomorrow is the last day on the boat and it is been really cool to live in close quarters with such intelligent and innovative people. They have all challenged me to think in different ways and I know that I’ll be able to pool from their incredible experiences to strengthen my own message.